![]() ![]() The items housed in Kylie’s mini-mart weren’t just for purchase fittingly, they were also there to serve as Instagram backdrops.Īs you can guess, at the event her image was inescapable: A video on a large screen played footage of her in her Falcon shoes above the DJ, who played songs by brother-in-law Kanye West and her boyfriend Travis Scott. As the shoe’s campaign star, Jenner didn’t just throw a party she transformed a car wash into a nightclub and filled an entire city block sidewalk on Sunset Boulevard with friends and fans clamoring to get inside.īeyond the outside walls, there was a “Grab and Go” mini-mart stocked with Kylie Jenner and Adidas merchandise, from boxes of “Falcon Flakes” cereal and Falcon lighters to zines covered with the 20-year-old’s image (decked out in Adidas, of course) proclaiming, “90’s Fashion Trends are Back!” and “Be your boldest self.” There were also refrigerators stocked with Falcon sneakers and a wide range of candies and baked goods-all adhering to the Falcon’s pink-and-purple colorway, naturally. Such was the case last night as Jenner celebrated the release of Adidas‘s Falcon sneaker. ![]() When the reality TV personality turned beauty mogul does something, she goes all out. You can also cop a pair in adidas Originals flagship stores and at select Three Stripes retailers like The Good Will Out, Afew and 43einhalb.The word “low-key” is not in Kylie Jenner‘s vocabulary. Sizes range from EUR 36 (UK 3.5) to EUR 43 1/3 (UK 9). The Falcon W goes for 99,95 €. The adidas Falcon W (BB9173) releases on Jat at 0:00 (CET). And the chunky sole not only makes for this typical 90s look, its soft EVA-compounds also provide great comfort. The Falcon W however is a refined female version that uses the OG models as inspiration.Įven though the Falcon W uses a unique upper construction, both the new women’s model and the Yung-1 share the same tooling ID. In 2018, the Falcon Dorf returns in nearly 1:1 form – even though it wants you to call it “Yung-1” now to detract from its advanced age. Its name was internationalized to “Falcon Dorf”, while the “W” obviously stands for “Women’s”. ![]() “Falkendorf” was one of these small towns near the adidas headquarters in Herzogenaurach. When the adidas Running team struggled to find a name for this new silhouette, their daily routine included a run through the German forest and Franconian villages. This silhouette first released in 1997 and is one of those clunky classics from the rich adi archives. You can check out our exclusive editorial by Kicki and Kane below to see how these two creatives styled the unique sneaker in its natural habitat.Īnd for those who want to pick up a little knowledge on the go, we’ve also compiled 5 quick facts about the adidas Falcon W.Īll adidas “Falcon” shoes share a common origin: the Falcon Dorf. The whole spot featured a dope fairground theme – including bumper cars, a ball pit, swing carousel and a gigantic dinosaur. To match both the shoe’s playful design and also its retro inspirations, adidas came up with the perfect setting. Here we teamed up with our company for the day: model Kicki Yang Zhang and photographer Kane! The ocassion? A very exciting product launch that’s about to go down in just a couple of days: the adidas Falcon W.Īfter previously providing you with some first details about the upcoming Women’s sneaker, we were now heading for Berlin and hit the special location. Last weekend, the good people from adidas invited us over to a special location in Berlin. ![]()
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